Feb 09 2017

You Are Not Your Slide Deck

Published by at 2:40 PM under Executive Presence

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dreamstime_m_143850When I was first introduced to presentations in the business world I was appalled. I realized that people thought that their slide deck was their presentation. As a musician, that would be like assuming the piece of music you’re playing is the only thing that matters, when in reality, how you stand, your body language and of course, your talent and the way you play your instrument are hugely important. That’s why we pay big money to go see performers on stage. Even why you walk on the stage is important, as Stanislovski pointed out.

I apply the same approach to executive coaching. You want to be seen as a leader? You have to act and talk like a leader, and be clear about why you are there. Through my work, I’ve developed a simple formula to use to make sure you show up that way…simple, but requiring a shift from “content is king.” It is so powerful that 80% of my clients get promoted or move on to a preferred position.

The powerful secret sauce: For greatest vocal impact (my term for finding your voice in a noisy world), align your intention, content, and delivery.

Slide1

That’s it.

Here is how it works. Intention is the why, content is the what, and delivery is the how. You have to get them all to agree with each other; the result is authenticity, trustworthiness, and executive presence.

Here’s an example of how it works: Let’s say you need to introduce a new project to your team and you want them to believe it’s a great opportunity. In fact you are excited about it. You can tell them that but if you say that you’re excited with a flat, lifeless delivery, they won’t believe you! You must authentically feel excited and sound excited. And I will remind you that intention can be heard and felt even without words– If your intention isn’t clear or you have ulterior motives, people can sense it.

Most business people think more about getting their content right than anything else. On the other hand, the effect of the alignment of intention, content, and delivery can be seen in the successful performing artists that we admire, such as Lady Gaga, YoYo Ma, Beyonce or (insert your favorite here.) What’s more, they take it straight to the bank.
© Andres Rodriguez | Dreamstime.com – business man appearing on laptop

One response so far

One Response to “You Are Not Your Slide Deck”

  1. Cindy Campbellon 12 Feb 2017 at 3:46 PM

    Great post and on point! Nothing worse that a presenter that simply reads slides. Content is certainly important, but an authentic delivery is key to connecting with your audience.
    Thanks for sharing your knowledge on this topic!

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