Aug 27 2008
Obama’s voice is already a winner
When I did a Google search on Obama’s baritone, I got 19,600,000 results. Clearly, there is a lot of interest in his voice as part of his success. His prowess as a speaker is even accepted by the opposition. In fact, the latest research seems to indicate that, if the election results are determined by the two candidates’ oration skills, Obama will win, hands down. This new study, published by the Vox Institute in Geneva, studied both candidates from the perspective of researchers on speech-communication and emotion-psychology. The study revealed that even though Senator Obama seems to have a permanent look of anxiety on his face (and who wouldn’t if they were signing up for the job of President of the United States?!), McCain’s lack of emotion in both his face and his voice tell us that McCain is weaker than Obama. Add that to the general consensus that a rich, baritone voice is about the best one to have, and the study seems to suggest that we will be singing hail to Obama the chief!
In another study, researchers at Kent State discovered in 2002 a component of speech that they said was a guaranteed predictor of success for presidential debates. The study analyzed the voices of presidential candidates in debates since 1960. They found an aspect of speech that they called a “hum,” in this case an ability to keep your voice steadfast. You see, they found that people tend to alter their delivery style when they are unsure of themselves, or when they perceive the other speaker(s) as having more authority. Those candidates in the debates who kept their voices steadfast always won the most votes.
So what does this mean to the voter? Clearly, it confirms that the voice is a powerful tool and being a good communicator is important and that a great orator has the ability to sway us just with the sound of his or her voice. Therefore, before going to the polls, we have to be sure to look beyond a candidates’ voice and hear what they are actually saying. What is their intention, besides winning? Do their words, plans and promises align with their intention? THEN we can evaluate whether or not both align with the sound of their voice and their delivery style, and with our own values and beliefs.
Now, I have a confession. I may not pay attention to my own advice, as I am biased. I think it would be wonderful to be represented on the world stage by someone with a beautiful voice again!!
